What is Micro Information?

about the presentor

*Hi! My name is Lasse Larsen, and I am the Inventor & Founder of “the BipBip™ System” and COB at SIA, WIS International -the operational company of these services. If you want more info about me, please look at my linkedin profile or if you want more information about the BipBip™ System please visit our blog

Is traditional advertising dead ?

The Seattle Post-Intelligencer has announced that it will exist entirely online.  This is the largest North American major daily news to make this announcement.

It’s just a blog now.

So aside from the fact that it will have 2,394; 293 more viewers than Tremendous News!, we’re exactly the same format. There’s very little difference between the two sites besides style, layout, content, expertise, knowledge and credibility. But besides that?

Same stuff.

Here are five reasons why we`ll see the complete annihilation of print media, including magazines and newspapers. Maybe even those Jehovah Witness pamphlets you get from those guys who travel door-to-door.  What were they called again?  I forget.  ”Awake”?  I feel like it was “Awake”.  Maybe there’s an awakemag.com now with interactive new features! I`ll check that after I finish this post.  Here’s five reasons why print media will die shortly.

1. Why would anyone pay for old news?

If you’re reporting news, that’s exactly what it is… news.  That means everyone will be talking about it as it happens. We have a variety of media including the Internet, our phones; that one yenta that lives down the street that won’t shut up about anything.  You know that plane crash that happened in Buffalo three months ago?  She’s still talking about it.  It’s enough already!

I’m not buying a newspaper for news that I get online in real-time.  Also, magazines aren’t relevant because I can get better content online, free.

2. Why would we use printed material?

It’s such a waste.  I mean, we have to throw these things out, or recycle it.  It piles up, and makes our houses look awful. It smells.  Well, maybe that’s just my papers.  I should probably invest in Febreeze.

3. Where’s the tailored content?

If you go to my Google news page, I have set up special alerts.  There’s one for midget news.  It allows me to get breaking news in the world of midgets.  Although this sucks because the term ‘midget’ is highly controversial and regarded as a slur.  Which means I get news mostly about Midget hockey.  That’s hockey played by 8-9 year olds.  I really don’t care about that.  I feel like I should change the alert to “little people” but that might bring me news about people like the Japanese PM Taro Aso and the guy from Entourage.  The point is, I can tailor content on the Internet so I can read articles I want to read and dismiss articles I don’t care about… like what type of perfume Lady Gaga is launching.  Really?  You’re Lady Gaga.  You’ll be playing at a Cleveland mall in three weeks.

4. Nothing is different.

There`s not much difference between news you can get for free from an online source like the Huffington Post, which is free, and the Arkansas Gazette, which isn`t.  Until there is a striking difference between content sources, I`ll just go online to retrieve the information.  One exception; I will go to the Arkansas Gazette when I want to read angry reader letters about how hunting season was delayed due to a “red-bellied city-folk that’s queerer than a three-dollar bill.” Because really? That`s great stuff.

5. Print Media is slow to change.

For some reason, print media seems to cling to archaic thinking.  They believe that there`s nothing like the “feel of a newspaper.”  Uh, yes there is.  The feel of no newspaper.  Or maybe seventeen thousand newspapers loaded into a Kindle.  Or an iPhone.  The mentality that there`s nothing like the old format is similar to when old people reminisce about old records.  Or phonograph machines.  Or those quills that you dip into ink pots to craft a letter to your lover in the Civil War.  Get over it already.

This article is from tremendousnews – furthermore:

In regards to advertising in TeleVision, there is a interesting article from DoTankStudios – don’t miss that!

On mediapost.com there is a great article about “Behind the numbers: Is web advertising dead?“

There is also a good article “is traditional advertising dead?” on NetRegistry.com

Now let’s try move the focus from “dying medias” to upcoming medias

Micro Information (marketing)

There is already; and there will be many, many providers of mobile marketing, SMS marketing, location-based services -marketing and zonal marketing – most of them based on the old thinking of mass-marketing; pushing out information – SPAM related (non-personal information) and so on.

When we started (041104), we had only one task: how can we create a tool for the consumer so YOU retrieve the power towards advertisers and not as it has been for the last 40 years –and still is all over the world… namely – advertisers push towards the consumers, whether the consumers want it or not. What we found was that IF it’s possible for you to create a kind of wish list; adding the products they want to buy and entering the price they want to pay for it, we maybe actually could have made it – at least for a start.

Now, we are living in the 21^st century and the possibilities towards getting even more precise information is available, so we developed an application where it’s possible for you to enter your location(s) and what time you’re at those places in general. And because of that, we know 81 percent of the time you’re awake – according to the Copenhagen Institute for Futures Studies (http://iff.dk/en), and that WITHOUT tracing the consumer 24/7/365. That is something we are very glad to have done because first of all, it is illegal to trace people… even if they agree to it (in most countries), and secondly, more than 60% of the population don’t want ANYONE to trace them in their daily rumble (yes –that will probably become lower over time –but for now that’s the number). And honestly, how can you blame them?? Just think of the Novel by George Orwell; “1984”. Stating all this, we of course will try to serve you in the best way possible, and that means that we will have add-ons so those that want “the full package” can have that inclusive GEO-tracing in various versions.

But we honestly do not recommend it before there is an international law and at least a governmental system to enforce this new law. At least, be VERY careful regarding whom you’re letting overview you. Let me, from a personal perspective, give you an interesting angle. Have you EVER downloaded an illegal copy of … whatever? Do you know why the owners didn’t come after you? – because it’s too expensive to find you just for starting a process – but, what if one day your data includes your REAL position that is merging with e.g. Sony music (sorry Sony –not personal) and they have documentation that you have downloaded 100 songs from their labels without paying for it – now they can put it out there in cyberspace where there will be operators (think about the self-employed auto repo guys) that they will come knocking on your door and collect the bill – and believe me, this is actually possible today. It’s just a matter of time before the music industry understands that… so just to be sure – be very careful about whom you let trace you and what your data are being used.

Ok – wow, we got this settled! Let’s get back on track again.

So, micro–marketing from an advertisers view; well, let me ask you some questions to start with;

a) How long of a distance do your customers come from; 500 meters, 2, 3, 4 or 5 kilometers or more? If you have this information, can you use this tomorrow in your marketing-plans?

b) When you make an ad, how long does it take; including creation of the ad, approving the final layout to last check with the prices? And when will this ad become public; next day or next weekend?

c) IF you put a super offer up in your window tomorrow morning, probably people going past your shop will have the POSSIBILITY of seeing it – yes? How many of those people are interested in this offer? What about people within a radius of, let’s say 500 meters of your shop; can they see this offer? What about some stats on this good offer? Do you have the possibility to see stats after a hard day’s work; to pull out data where you can see how many were reacting on this offer so you can do it better next time? – I think not! – Right?

d) Before you invest time in the creation of a great offer; do you know how many people will be interested in this offer – or is it your gut feeling that tells you what to do?

e) When you do advertising today, what are you paying for? POTENTIAL readers, listeners, views or what? Is that a good business (one plus one equals two)? Do you retrieve what you’re paying for? What is your ROI?

We could specify every single question with an answer, but it’s more effective (we think it is) when we just say that the above was yesterday. With BipBip™, you can do the above & see the beneath;

a) You can search a radius of WITHIN 100 meters from your shop, out to 32 kilometers.

b) It takes under 2 minutes.

c & d) Why don’t you just find the people that want your offer based on; gender, age, product, price and location?

e) You only pay for those who read your information.

A great question from potential clients is, WHO MANY USERS do you have ?

They just haven’t computed what the essence of the bipbip™ System is all about. IT’s NOT about how many users/members there are in the bipbip™ System;

It’s about how many are interested in your bargains – get it into your pretty head – think outside the box!

Think NON-MASS-marketing.

Think about the next person walking past your shop windows.

Think about the person that is sitting up on the 20th floor looking outside his window right now; looking down at your neighbor’s new sign. WHAT if he wanted to buy something from YOU and you didn’t know that? Or what if you had something you could sell to him, but you didn’t know that he exits?

Yes, you think it’s the same, but it isn’t. But what is important here is that this scenario has NEVER, EVER been possible before!

Well it is now!

Welcome to the next big thing (Ohhhh, I’m going to get slaughtered for saying this – but then again, everything we do for you -the consumers, we do because that’s a winning strategy that everyone can understand –yes?)

So the Essen of micro-marketing is from a advertiser point of view; Trying to serve the single unique consumer (you) in a system that protecting the consumer 100% toward SPAM and highering your service on many, many levels, and in the same process helping your/the local community and environment in the same process – that is more than a win/win situation, it’s actually a win-win-win-win and a win situation –must be the first time you read that?

So as an advertiser there is only one question you should ask yourself – if you where one of your customers, WHY should you NOT use the BipBip™ System as your bargain-snipper when its totally free of charge for you and in the same process, you help your local community?

We are so proud of saying WELCOME –and we hope you will give our members some really good reasons to go into your store to redeem your “today’s special”